CASE STUDY : THE INDIAN PREMIER LEAGUE CHANGING THE RULES OF THE GAME

Abstract

We start by taking a look at the unprecedented success of the Indian Premier League, with special emphasis on the external factors responsible for this. We then look at the kind of impact it has on the game of cricket and its core brand. This has been possible due to innovations and we see how this has been a great takeout amidst all the controversy surrounding the brand. We then focus our attention on its impact on the sporting industry of India as a whole and finally look at the future challenges and possible strategy the BCCI might be adopting to overcome those.