ANALYTICAL STUDY OF THE TECHNICAL CONSIDERATIONS FOR EVALUATING E-COMMERCE WEBSITE (TECHNICAL CONSIDERATIONS FOR DIGITAL BRAND MANAGEMENT)

Authors

  • Dr.Pratap M. Chauhan Professor in Commerce, VMV College, Wardhaman Nagar, Nagpur – 08* Research Scholar, VMV College Author
  • Mr. Amol Nale Professor in Commerce, VMV College, Wardhaman Nagar, Nagpur – 08* Research Scholar, VMV College Author

Keywords:

E-Commerce, World Wide Web, Web Entrepreneurs, Technical Considerations.

Abstract

E-commerce as we know today has flourished with the advent of the World Wide Web and the subsequent mass acceptance and usage of it. Its huge potential for commercial and transactional purposes has not yet been fully tapped, specifically in Small & Medium Enterprises segment because of some technical lacking. E-commerce Websites of more and more businesses come into their own as significant revenue drivers; major retailers are now recognizing their online stores as mission-critical businesses. And as they pay more attention to the online channel, many old and young web entrepreneurs are finding that the current e-commerce platform can no longer support their growth or evolving business needs. Post analysis of technical parameters reveals different technical considerations to help & guide the selection criteria for the upcoming e- commerce platform.

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Published

2015-01-31

Issue

Vol. 2 No. 1 (2015): January

Section

Articles