BUYING BEHAVIOR PATTERN OF SELECTED ORGANIC FOODS

Authors

  • Dr. Ruchi Jain Sr. Astt. Professor, department of business studies, IIS University, Jaipur, India Author
  • Ms. Anita Rathore Research Scholar, The IIS University, Jaipur, India Author

Keywords:

Organic food, income level, Popularity, Purchase decision

Abstract

In this research paper fifteen varieties of organic food are compared according to the frequency of their sales and popularity of organic food among consumers. The paper also focus that whether income effect the purchase decision of organic food by consumers or not. In India organic food industry is increasing from 675 crores in 2010 to 7000 crore in 2015. The CAGR of organic food industry is 60percent. There is high increases and growth in this industry but still it is not on that level which it actually deserves. Now a day’s consumers are becoming health concise, high standard of living, increase in income, and growth in retail outlets in country are some factors for the growth of this industry. Indian government is planning many benefit programs for this industry. Modi government has started a new program for organic food industry named as “Parampragat Krishi Vikas Yojna”.

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Published

2016-07-31

Issue

Vol. 3 No. 7 (2016): July

Section

Articles