International Journal of Engineering Researches and Management Studies © International Journal of Engineering Researches and Management Studies http://www.ijerms.com [47] A STUDY ON CONSUMER PERCEPTION AND PREFERENCE TOWARD AYURVEDIC PRODUCTS WITH SPECIAL

Authors

  • P. Rajeswari Asst. Professor, D.K.M College For Women, Vellore Author
  • R. Aruna M.phil Research Scholar, Department Of Management Studies, D.K.M College For Women, Vellore Author

Keywords:

Patanjali, Ayuerveda

Abstract

ABSTRACT In order to survive in the marketing environment of a country like India, brands need to be positioned in the minds of people. Perceptions are highly subjective and thus easily distorted. In Indian perceptions about a particular brand are important because Indian customers rely on the perceptions of the people around us affect our decision to buy or not to buy the products.https://www.ijerms.com/index.php/ijerms/management/importexport/plugin/QuickSubmitPlugin/saveSubmit

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Published

2017-09-30

Issue

Vol. 4 No. 9 (2017): September

Section

Articles