A STUDY ONCUSTOMER SATISFACTION TOWARDS RELIANCE JIO, RANIPET

Authors

  • Mrs. P. Rajeswari M.B.A., M.Phil, Assistant Professor, DKM College for Women, Vellore Author
  • S. Hepsibah M.Phil Scholar , Management studies, DKM College for Women, Vellore Author

Abstract

The development of telecom industries are at vast level. Because of privatization of telecommunication, the network provider wants to find this distinguished place in the market. Every network provider chooses the strategy to sustain them. Compare to other network providers JIO has placed a fantastic role. The latest one is JIO launched a multimedia app on Google play as part of its upcoming 4G services. So this study wants to find the customer satisfaction towards JIO services. The study undertaken at Ranipet, convenience sampling was adopted. 200 sample was collected through structured questionnaire. The various statistical tools were applied to interpret the data. Through the interpretation the study helps to provide a meaningful suggestion to improve the customer satisfaction towards JIO services.

Downloads

Published

2017-09-30

Issue

Vol. 4 No. 9 (2017): September

Section

Articles