A STUDY OF CUSTOMER SATISFACTION IN JEWELLERY ON JOYALLUKAS AT BANGALORE CITY

Authors

  • Mrs. P. Rajeswari M.B.A., M.Phil, Assistant Professor, DKM College for Women, Vellore Author
  • M. Jeeva M.Phil Research Scholar , Management studies, DKM College for Women, Vellore Author

Keywords:

Gold jewellery, consumer awareness, Karat, Karat Meter, Hallmark, Branded Jewellery, BIS

Abstract

Indians have been using jewellery for adornment since centuries. The significance of jewellery in the country is evident from the fact that on many auspicious occasions, jewellery forms a part of gifts. Though the trend of men adoring themselves has now faded away, many of them still use earrings, bracelets, pedants, etc. However, it is the Indian women for whom jewellery holds utmost significance. In India, jewellery is considered auspicious for women. Even poorest of poor women will have some kind of jewellery with them. This study helps to reveals the satisfaction of customer on branded jewellery with special reference to Joyalukkas at Bangalore.

Downloads

Published

2017-09-30

Issue

Vol. 4 No. 9 (2017): September

Section

Articles