A STUDY ON MOTIVATIONAL FACTORS OF CONSUMERS TOWARDS ORGANIC FOOD PRODUCTS IN VELLORE CITY

Authors

  • Dr.D.Anand 1Assistant Professor, Department of Business Administration, Govt. Arts College, Tiruvannamalai Author
  • V.S.Palaniammal Research Scholar, Department of Business Administration, Govt. Arts College, Tiruvannamalai 3Assistant Professor, Department of Management Studies, D.K.M College for Women, Vellore Author

Keywords:

Organic, Food products, Motivational factor, Impact of Pricing, Trust.

Abstract

Nowadays people are more concern about their health and quality of food product. Marketers at the same time show more attention on changing behavior of consumer. There many motivational factor that drives the desire towards organic food products. The price of the organic products is usually high and the number of organic shops is low. The consumer has a doubt whether the product is organic to avoid such doubts the marketers should adopt some instrument like scientific evidence or quality certificate to improve the trust level of the consumer. The study aims to understand the motivational factors influence buying, pricing effect on consumers and factors used to improve trust level.

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Published

2017-08-31

Issue

Vol. 4 No. 8 (2017): August

Section

Articles