A STUDY ON THE EMPLOYEE RETENTION AT GREAVES COTTON LIMITED, RANIPET, TAMIL NADU

Abstract

The employee is significant in the organization to maintain the production level in affirmative terms and then their presence is also important. But now-a-days more internal and peripheral pressure front runs to the drop the efficiency of the employees productivity. So employee hit on to switch over from one to another organization. At this stage the Organization proceeds with obligatory steps to retain the employees by adopting various retention strategies. Before adopting such strategies, the research is carried out to evaluate the perspectives of employees with regards to the Organization on various grounds related to their reasons of turnover, reasons for job satisfaction and few more issues. The sampling technique adopted in this research is disproportionate stratified random sampling. The data were collected from the employees of Greaves of five different divisions namely, Senior Production Associate (SPA), Light Agriculture Engine (LAE), Manufacturing service, Assembly and Operations. The primary data were collected from the employees of Greaves of about 180 employees. Before that, with 20 employees pilot study was done where the questionnaire were distributed and validated using reliability test of SPSS Version 21.0. The secondary data were collected from the research papers, articles from journals. The research hypotheses framed were tested using ANOVA, Chi square test, Paired sample T test and correlation. The percentage analysis were carried out. Retention comprises important elements such as the need or content, search and choice of strategies, goal-directed, behavior, careerdevelopment, and performance satisfaction. The increasing attention paid towards retention is justified with several reasons. Motivated employees come out with new ways of doing jobs.