STRATEGY DEVELOPMENT IN MARKETING
Keywords:
Marketing refers to all activities a company does to promote and sell products or services to consumersAbstract
Although the initial impact of digital technology on marketing was simply to increase the amount of interruptive and
annoying advertising, Jeff Rosenblum explains why marketing is having a kind of rebirth and helping to create exponential
benefits, not just incremental gains in sales.
Professionals who work in a corporation's marketing and promotion departments seek to get the attention of key potential
audiences through advertising. Promotions are targeted to certain audiences and may involve celebrity endorsements,
catchy phrases or slogans, memorable packaging or graphic designs, and overall media exposure